Buying America’s cars since 1990.

Based in Dearborn, Michigan, the hometown of Henry Ford, we’ve been perfecting the car-selling experience for over 35 years. We take the hassle out of selling your car with a fast, seamless process trusted by sellers nationwide.

Meet the team ↓

ATA Auto Sales in Dearborn in 1993, with a Chevrolet Caprice parked out front

1993

ATA Auto Sales, Dearborn

A car hauler loaded with used cars outside the lot in November 1993

Nov ’93

A full car hauler at the lot

A loaded car hauler on the lot in September 1995

Sep ’95

Another hauler, another load

The Crooza storefront in Dearborn, Michigan today

Today

Crooza, same Dearborn roots

Our Mission

Our Mission

Toofferunbeatablevalueforeverycar,backedbyrawdataandafast,effortless,andhassle-freesellingexperience.
Toofferunbeatablevalueforeverycar,backedbyrawdataandafast,effortless,andhassle-freesellingexperience.
Toofferunbeatablevalueforeverycar,backedbyrawdataandafast,effortless,andhassle-freesellingexperience.

OUR STORY

35 years in the making.

1990s

1990s

Our beginnings

We kicked off in the early ‘90s, grabbing leads from newspaper ads and mailing postcards to Michigan and Ohio.

1990s

Our beginnings

We kicked off in the early ‘90s, grabbing leads from newspaper ads and mailing postcards to Michigan and Ohio.

2000s

2000s

Nationwide expansion

We expanded our reach across the country, growing our presence in new markets and continuing our hustle.

2000s

Nationwide expansion

We expanded our reach across the country, growing our presence in new markets and continuing our hustle.

2020s

2020s

A fresh chapter

We reimagined our brand and embraced a new direction, marking the beginning of an exciting chapter as Crooza.

2020s

A fresh chapter

We reimagined our brand and embraced a new direction, marking the beginning of an exciting chapter as Crooza.

BEHIND
THE NAME

BEHIND
THE NAME

BEHIND
THE NAME

PRONUNCIATION

Kroo-za

Kroo-za

PART OF SPEECH

Noun

Noun

MEANING

MEANING

Slang for cruiser; a car perfect for leisurely drives, making memories, and enjoying the open road

Slang for cruiser; a car perfect for leisurely drives, making memories, and enjoying the open road

OUR VALUES

What drives us.

Four principles guide how we treat every seller, from the first offer to the moment you get paid.

Four principles guide how we treat every seller, from the first offer to the moment you get paid.

Transparency

We believe in clear, honest communication with our customers at every step, ensuring trust and confidence in our process.

Transparency

We believe in clear, honest communication with our customers at every step, ensuring trust and confidence in our process.

Innovation

We embrace new technologies and data-driven solutions to continuously improve our services and offer the best value to our customers.

Innovation

We embrace new technologies and data-driven solutions to continuously improve our services and offer the best value to our customers.

Simplicity

We aim to simplify the entire car-selling process, focusing on straightforward solutions that make the experience clear and easy for everyone.

Simplicity

We aim to simplify the entire car-selling process, focusing on straightforward solutions that make the experience clear and easy for everyone.

Customer Centricity

Our focus is on putting customers first, ensuring personalized experiences and outstanding service at every stage of the process.

Customer Centricity

Our focus is on putting customers first, ensuring personalized experiences and outstanding service at every stage of the process.

MEET THE
LEADERSHIP

MEET THE
LEADERSHIP

Founder

Al Alata

Founder

Al Alata

Founder

Al Alata

Partner

Moe Alata

Partner

Moe Alata

Partner

Moe Alata

Partner

Ali Alata

Partner

Ali Alata

Partner

Ali Alata